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This workshop will help L&D professionals or those involved in producing visual materials communicate a powerful visual message. The principles covered can be applied to slides for training courses, presentations, webinars, online presentations and digital learning*.

It ensures that slide designs are effective and stimulating regardless of subject matter or any IT presentation tools that are available and will be transferable when designing other support material.

* Please note: this course provides you with the core principles of visual design, rather than principles of eLearning design, which are covered on the eLearning Design course.

What's included in the course?

  • Pre-course work
  • Evening work
  • Assessment

Who is it for?

The course is suitable for anyone whose role includes creating slides, eg for training courses, presentations, online presentations, webinars or digital modules and who wish to create a more effective dynamic visual content.

What the delegates will learn

  • The concept of visual impact
  • Applying the principle of graphic design
  • The language of typography and spacing
  • Using grids to organise graphic elements and working with hierarchy
  • The Colour Wheel
  • Locating, creating and working with appropriate graphic design elements
  • Creative ways of displaying statistical information

Next steps

  • eLearning Design
  • Digital Writing Skills
  • Designing Performance Support Resources


There are no prerequisites for this course.


Delegates will apply the principles of visual design to produce a digital artefact of their choice to meet the TAP Creating Visual Impact Profile.


Session 1: Visual communication and the Human Brain
In this session, we consider:

  • Visual and information processing
  • Cognitive science
  • Dual modality and redundancy principles
  • The Gestalt theory of perception
  • Gestalt and graphic design

Session 2: Elements of Visual Design
In this session, we consider:

  • The power of colour
  • The language of typography
  • Working with graphics
  • Sourcing images

Session 3: Planning for Visual Impact
In this session, we consider:

  • Obtaining the brief
  • The planning process
  • How to make the message stick

Session 4: Strategies for Developing Creativity
In this session, we consider:

  • Methods for generating creative ideas
  • Mind mapping

Session 5: Secrets of Visual Impact
In this session, we consider:

  • Strategies for directing the eye
  • Simplifying, harmonising and unifying
  • Providing space

Course Dates